Peter Arnell Pepsi I |
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Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand English Edition eBook: Peter Arnell:: Kindle Store. Passa al contenuto principale. Iscriviti a Prime Ciao, Accedi Account e liste Accedi Account e liste Ordini Iscriviti a Prime Carrello. Kindle. Having watched closely the food fight Peter Arnell triggered with his short-lived Tropicana packaging redesign for Pepsi, Coca-Cola officials have unveiled a fresh-squeezed makeover of their own iconic MinuteMaid brand. The redesign involves the key brands, primarily MinuteMaid in the U.S., in the beverage behemoth's juice portfolio. Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter. Pepsi’s going to spend more than a billion dollars redoing all their packaging, vending machines, trucks, POP materials and everything else. The new logo’s going to be EVERYWHERE! So I’m kinda glad Arnell changed the old wavy logo into a smiley face. I’m just not sure about their methods.

When it comes to the new Pepsi Logo, maybe Peter Arnell had TOO MUCH time on his hands. Thanks to Musings from an Opinionated Sod, I just got a look at the Breathtaking Presentation Peter Arnell presented to Pepsi$1.Mr. Arnell has been dubbed a “Fucktard” George Parker, who is right on What. The Pepsi rebrand that launched in January 2009 - including the redesign of a 30 year old logo - is one of those projects that required the expertise of this kind of strategic creative person. The Peter Arnell Group was the agency responsible for concept development of Pepsi's new logo. Blogs and marketing sites are buzzing about a 27-page document that allegedly outlines the design process Arnell Group used to create the new Pepsi logo. I believe in the transformative power and economic impact that good design can have in the marketplace; but this Pepsi episode is a classic example of smart people convincing themselves of their own cleverness. 9 personer till med namnet Peter Arnell är medlemmar på LinkedIn. Se andra med namnet Peter Arnell Peters offentliga profilmärke. Lägg till den här LinkedIn-profilen på andra webbplatser. Peter Arnell. Brand, Design & Communication Consultant at BrandDigit. company placeholder image.

I cannot help but wonder if whoever wrote this actually believes all the mumbo-jumbo in it, or just had to fill dozens of pages with ridiculous content in order to justify the hefty paycheck Pepsi had to fork over to Peter Arnell. Look at the above and I hope you will understand. Last year Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced.

Peter Arnell, the outspoken agency executive who has worked for Chrysler, PepsiCo and Home Depot, is back, working for GNC.

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